![]() ![]() (b) The ending of a marriage by divorce or the death of a spouse ends relationships by affinity created by that marriage unless a child of that marriage is living, in which case the marriage is considered to continue as long as a child of that marriage lives. (2) the spouse of one of the individuals is related by consanguinity to You have to make sure that your brand personality is the center of your brand. ![]() (a) Two individuals are related to each other by affinity if: Building brand affinity involves knowing your customers and the traits they currently connect with your brand and then making sure every part of the business is strengthening the message of your brand’s personality. For example, a husband is related by affinity to his wife's brother, but not to the wife of his wife's brother.Įxample of a State Statute ( Texas) on Affinity. ![]() It can also be any familial relation resulting from a marriage. Affinity is less about the individual products and services and more about your brand identity. It is used in contradistinction to consanguinity. Affinity comes into the picture when consumers spend on your brand, not out of fashion or convenience, but because they truly believe in it. It can be relation that one spouse has to the blood relatives of the other spouse. A connexion formed by marriage, which places the husband in the same degree of nominal propinquity to the relations of the wife, as that in which she herself stands towards them, and gives to the wife the same reciprocal connexion with the relations of the husband.
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